How To Run a DIY Oscar Campaign

Now that the drama is over about whether the Academy would disqualify Andrea Riseborough for her rules-skirting DIY Oscar campaign for To Leslie, we can now return to the question every indie filmmaker wants to know. Just how do you run a DIY Oscar campaign on an indie film that grossed less than $30,000? I don't know exactly how she did it, but I can tell you how I did it with my recent Watergate thriller/comedy 18½ that grossed about the same (though with slightly different results). In short...